Making sustainableinclusiveaccessiblegreendata-backed integrated
transport happen.
For ten years, TUMI has brought together the people, the knowledge and the money that sustainable transport needs. Our new identity reflects who we have become — and the scale of what comes next.
Change you can see.
A school run that children can make alone.
Children couldn't get to school safely. Street vendors, parents and children redesigned the roads around their school.
Banjarmasin · IndonesiaScaling from pilots to more than 100,000 e-buses.
Cities knew what they wanted but could not procure it. With TUMI, cities built roadmaps, skills and deals.
A city network of more than 100 citiesA collection route that no longer wears you down.
Fortaleza's waste pickers swapped hand carts for electric tricycles - collecting more, with less strain.
Fortaleza · Brazil
TUMI Impact in Numbers
„TUMI is a strategic alliance – one that has significantly strengthened our canton, through cooperation, knowledge and action on important programmes we have implemented here in Cuenca, including E-Cuenca and, above all, the safe connections for our cyclists.“
A new identity for a broader mission.
When TUMI started, the argument still had to be won. Sustainable transport was a proposition, and much of the work was persuasion. That argument is largely settled. What holds cities back now is different: the knowledge sits in the wrong places, the right people never meet, and good plans stall somewhere between the workshop and the budget line.
That argument is largely settled. What holds cities back now is different: the knowledge sits in the wrong places, the right people never meet, and good plans stall somewhere between the workshop and the budget line.
The work has widened with it. Buses and bike lanes, yes — and freight, rail, and the corridors that carry goods across borders. Cities stay at the centre, but the systems they depend on reach far beyond city limits.
That is why TUMI is evolving from the Transformative Urban Mobility Initiative to the Transport and Urban Mobility Initiative. Our people-centred purpose stays. Our scope and our ambition grow.
What stays
What grows
Together, we make transport happen.

„As TUMI marks ten years, ITF looks forward to continuing our collaboration — helping cities scale up sustainable and resilient mobility, and championing the leadership of women and young people in shaping transport's future.“
Young Tae KimSecretary General, International Transport ForumBrings global transport policy reach and the annual ITF Summit platform to TUMI's network.
„Our cities are where the climate crisis is felt every day, and transport is one of the systems that can help change their course. In the next ten years, I hope TUMI keeps pushing mobility to the heart of climate action.“
Sana' KhasawnehYouth Ambassador on Inclusion and Sustainable Transport, TUMIBrings the voice and lived experience of young people to TUMI's work on inclusion.
„The next decade of TUMI can be about making inclusive, high-quality electric public transport the norm, not the exception. Through TUMI's network, we can continue providing cities with the knowledge, partnerships and support they need to make that a reality for all.“
Jacob MasonSenior Director, Global Program, ITDPBrings e-bus deployment and accessibility expertise, tested across 120+ cities, to TUMI's projects.
How the new TUMI looks.

Colour
We reduced the palette. The identity now leads with a single warm orange instead of a broad set of colours — fewer colours read as more professional. But reduction should not cost warmth: TUMI is about connections between people, so the one colour we kept is a warm one.Imagery
Photography carries movement. We work consistently with motion blur — a tram pulling out, a street in flow — so cities look the way they actually feel: never static.Typography & White Space
Professionalism also means room to breathe: much more white space, used deliberately. The type mix pairs a serious, grown-up serif for headlines with DM Sans for body copy — the typeface we carried over from the existing CI.Key Visual
At the centre sits the key visual: the simplest possible notation of movement. It is built from many individual strokes pointing in many directions — because that is what keeps a city moving. A system in motion is never one big gesture, it is thousands of small ones.
From knowledge to action.
Knowledge & Capacity
Connection & Investment
Implementation
„For the next ten years, I wish TUMI keeps pushing boundaries: for more capacitated changemakers, more women leading, and more cities transformed.“





